September is the season of new fashion and beauty trends, along with clean and crispy autumn weather. The days of celebrities collaborating with big makeup brands such as M.A.C. cosmetics are no longer trending as they once did. Many celebrities such as Kim and Kylie Jenner are creating their own beauty brands to represent their own image and brand. This week Rihanna released her long-awaited Fenty Beauty cosmetics line. What separate's Fenty Beauty from the Kardashian/Jenner brand? The answer is simple, DIVERSITY! The line features 40 different foundations, which means there is a shade that can compliment a vast variety of different skin tones.
Fenty Beauty launched on Friday September 8th at 12 A.M. PST, which means those on East Coast had to set their alarm clocks for 3 A.M. I was able to make my purchase via the Sephora. My goodies should arrive tomorrow Monday, September 11th. I haven't been this excited about a makeup brand, since forever. Of course, anything Rihanna touches literally turns into Killawatt, Trophy Wife gold!!!
Stay tuned for my full review with swatches of Fenty Beauty, in my follow-up post. You can learn more about Fenty Beauty on the brand's website and at your local Sephora store/online. P.S. I love that products are restocking quickly, and there' no need to pouty about items you want selling out!
Image Credit: SLCareer Studio
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